The Export Acitivity
Export is a trade activity carried out by the country to abroad by using logistic company such as: Stevens Transport services, in an effort to stabilize the economic system throughout the country and the world. This activity is divided into two types, namely direct exports and indirect exports.
Direct export is a way of selling goods or services through exporters or intermediary who is in another country. This activity is done through distributors or sales representatives of the company.
The benefit of direct export sales is the production of goods, and services will be centralized in the country of origin to control the distribution that is much better than indirect exports. However, the direct export required high transport costs for the sale of products on a large scale.
The second type of export activity is indirect exports. It means selling goods through an intermediary country of origin then sold again by the them. The sales of export goods are done through export management or logistics services company.
The benefit of indirect export activity is the concentration of production resources, so it is no need directly to handle the export activity. However, this activity has a weak control over the distribution and knowledge of operations to other countries that are less good, usually, direct export used for the field of service industry, while the manufacturing industry using both methods for their sales.
Various preparations are required for the success of the export planning activity. The preparation is the identification of potential markets to make sales, adjustments between the needs of the market with the ability of the owned industry, held meetings with exporters and agents, as well as the allocation of the necessary resources such as opening trucking jobs for the logistic companies.
Export items must have superior quality. Competitive character must be attached to the product export. Later, the export items would compete with local and international opponents. Therefore, the export goods must be qualified, in other words, zero tolerance in quality standards.
For international corporate, item export is not a single factor in determining a success. Selection of manpower marketing tactics is also another factor that sustains it.
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